There is so much that fresh content will do for you and your website. If you can manage to have new, relevant and informative content on your website on a regular basis, then you are sure of getting the much needed traffic flow. Your website will also rank high on the main search engines such as Yahoo and Google.
If you design the website and leave it there with nothing more, it will definitely not get far. Designing a website is not enough. You can make it a lead generation machine if you can afford to put a little more time and effort into the process by getting tools like lead pages as described on leadpages.net.
There are a number of things that you can change when updating that website. These are the stories that you are giving to your clients and the blog. You can do this by having fresh content once in awhile. Ensure that you add what both your potential and your existing clients will want to read. It is very easy for you to make your website the ultimate lead generation machine. The first way of doing this is by giving your clients fresh topics to read.
It is alright to be diverse in the news that you post on the website for your customers. Try to increase the number of links that get back to your site. However, ensure that the sites pointing to your site are those that have high traffic. One way of doing this is by signing in to LinkedIn. When you do this include the website into your profile.